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Product Management

Measuring Outcome

What is the measure of an outcome in an organisation?
Is it a tick in the box?
Is it a business relevant metric?

Metrics are too often mistaken for a tick in the box.

Metrics are hard, measuring them is even harder.
Moving the needle on a metric that counts is an achievement.
Recognising people, teams, divisions, entire organisations for results is leadership.

A tick in the box has never delivered any real value.
A tick in a box has never transformed a business.
What kind of culture does giving credit for a ticking the box drive?

If your daily work involves ticking boxes, send a link to this article to your superiors.

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